Heropreneurs works with and provides mentoring to former members of the Armed Forces, helping them achieve their business goals and ideas. Backed by successful entrepreneurs, business leaders, politicians and Armed Forces veterans from all ranks, the UK charity celebrates the achievements, dedication and passion for business of our country’s brave men and women. Heropreneurs has received many awards including the Points of Light award, recognised as an inspirational organisation by UK Prime Minister Theresa May.
Blaze Concepts has been lucky to work with Heropreneurs for over 4 years and in that time has assisted with multiple brand and website redesigns.
The most recent website redesign came in light of their 2018 Heropreneurs Awards in November 2018, celebrating the success and entrepreneurial spirit of ex-members of the Armed Forces. The event was to held in London, presented by a judging panel of famous names including Dragon’s Den Deborah Meaden, General Sir John McColl KCB, CBE, DSO, Major General Andrew Pringle and Paddy Ashdown.
In preparation for the Awards, new branding was commissioned which consisted of four main colours; blue, red, white and gold. These colours had been chosen to reflect the work of Heropreneurs as heroic, enthusiastic and noble, as well as giving it a contemporary twist of British heritage. Blaze Concepts’ job as web designers and developers was to bring that message to the screen so more people can learn about the charity. As well as this, there needed to be multiple online forms for people to submit their nominations, an ecommerce store for attendees to purchase tickets for the event, and a dedicated Awards Information area for people learn more about the event and the judges.
In addition to the new Awards section, the design of the entire website needed changing. The layout and page structure remained the same in most parts, so our ideas focused solely on the content and how it needed to flow on the pages. We made use of the ribbon effect for page and footer dividers to keep scrolling smooth. We added in a marble background effect to break up the white space in large sections of content, plus keeping with the contemporary twist, we also added a thick white border around the browser window wrapping the web page.
Heropreneurs is now preparing for the 2019 Awards and nominations will be open from April. Head over to their website now for more information and for highlights of last year’s Awards.