Finding love at the events you love!

Simerly is a new start up dating platform with a goal to bring people together and share experiences which they are passionate about.

They came to Blaze Concepts with an mismatched set of two logos which both us and the client felt it didn’t best represent their goals and limited their marketing potential.

After brainstorming and working our ideas together, the client was keen to have a unique brand showcasing both the event side with the visual use of tickets as well as symbolising making connections through these shows.

Bespoke Branding and digital design for Simerly
Custom logo for Simerly

“Love is in the details”

With the tickets being the focus we wanted the heart to be the connection between them while also wanting to abstractly represent two hands holding them out like entrance to an event.

The corners of the typeface were manually rounded to not only better reflect the curves in the iconography but provide a friendlier feel.

With the use of colour we was able to make the bottom of the ticket matches the gradient of the whole heart behind, allowing the eye to clearly see a full heart shape in the negative space.

Careful and in-depth planning was required to ensure that this brand could be the strong foundation that this new digital platform could be built on and grow with the business.

The logo had to work with both large banners while being clear to read on small screens such as using a mobile phone on the go. By pairing a unique icon with a highly legible typeface it gives the client plenty of flexibility for how it can be used.

Through the design process we produced many different styles of hearts and tickets to create something that works independently as a icon while being a uniform part of a larger brand.

Unique Iconography
Clear logo typeface
Design testing and planning

the right branding for your business

Whether a new exciting start up or well established business, having the right logo is vital to best reflect your company to your audience.

Our creative team also has a wealth of experience in branding, design and print services.

If this is something that you think we can help you with, get in contact today!

Simerly Branding


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Vector graphics editor used for creating and editing illustrations, logos, icons, and other design elements with precision and scalability.

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Project management

Clear communication to plan, execute, monitor, and control projects efficiently and effectively, ensuring successful delivery within specified constraints



Encompassing font selection, spacing, and overall visual composition to make text legible, readable, and aesthetically pleasing.



Photo and Raster graphics editor widely used for image editing and manipulation to create custom digital imagery.


Pete Jeffery - Designer at Blaze Concepts

Pete Jeffery

Senior digital designer

Pete specialises in all things design, from high quality branding projects to ensuring the highest quality of user experience and accessibility. He casts his creative eye over the majority of our projects bringing over a decade of experience to our team.

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Wayne Tooze - Director at Blaze Concepts
Running shoes

Wayne Tooze


Since 2004, Wayne has dedicated his efforts to shape Blaze Concepts into the thriving digital agency it is today. His commitment extends to delivering a high quality service to clients and cultivating an enjoyable and rewarding work environment for the team.

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