Google has a new search algorithm called the “Hummingbird”. Google have said the name comes from being “precise and fast”.
What is a search algorithm you may ask, so here is a quick definition:
“A search algorithm is an algorithm for finding an item with specified properties among a collection of items.”
Hummingbird is a part of Google’s natural evolution away from pure search and more towards predictive intelligence and natural language processing.
Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
In other words, stuffing your webpages with SEO-friendly keywords isn’t going to cut it anymore. Or, as Google search guru Matt Cutts likes to put it, the Google of the future “is about things, not strings.”
For more information check out:
All About The New Google “Hummingbird” Algorithm
Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event
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