He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. ~Harold Wilson
Brands encompass everything from how your clients perceive you, user experience, quality, look and feel, customer care, retail and web environments and more.
Every brand needs refreshing to stay relevant as market environments evolve. Smaller companies and non-profit organizations are not immune from this. Like larger brands, they too have brand positions that need to be enhanced. Define your brand or be defined.
Successful and enduring recording artists like Madonna, U2 and Metallica all have one thing in common: Over the years they have transformed, re-invented themselves in a fight for survival. And they have survived.
You may have noticed but our brand has changed and will in the future. This is the final stage in our official ‘launch’, 1.5 years from the genesis.
We are now busy designing our next brand.