No matter how functional, informative or great looking your web site is, without effective Search Engine Marketing (SEM) it may well be lost in the noise on the web. As experts in our field, we advise on and implement all aspects of digital marketing including:
- Search Engine Optimisation (SEO)
- Pay per click (AdWords PPC) advertising
- Copywriting and link building
- Email marketing
Get your website noticed with our measurable, results driven and cost-effective search engine marketing services, engage visitors and drive the outcomes that you are targeting.
Of course, not everyone can afford a massive advertising campaign but there are still many options available to drive visitors to your site. We combine our specialist internet skills with a solid background in offline marketing to provide you with exciting, effective and measurable campaigns to suit your budget.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) will help ensure your site is found by your target audience for the search terms that you want to be found for. We will start by assessing the size of the opportunity, look at your current share of that market then define, agree and implement a plan to win the market share that you are targeting.
Our proven service includes: SEO audits, keyword analysis, content review, content development and optimisation, monthly performance monitoring, reporting and planning.
Pay Per Click (PPC)
Paid advertising through Google AdWords or Bing Ads, is a highly effective, responsive and measurable marketing tool. Campaigns can be set up in a matter of hours to drive immediate business.
Our approach to tactical or longer term, strategic campaigns has been proven to be highly effective. Talk to us about your objectives and we can model a campaign to show the potential return on investment that a PPC campaign could achieve.
We can help you to develop high quality, unique, in depth copy for your website that will improve your search engine rankings and drive targeted visitors to your site.
We can also work with you to create professionally written articles that will get published across the web enhancing your reputation and building back links.
Discover more about our copywriter and why copywriting is so important.
Link Building Programs
Links to your site from relevant, highly ranked sites are seen by search engine as an endorsement and hence are important for high organic rankings. We can build links that will drive traffic to your site from an array of partner websites.
Email marketing is a powerful marketing and communication tool that has many benefits:
- Targeted communications with your audience
- Driving highly measurable traffic back to your website
- More cost effective than printed campaigns
Email marketing is very flexible and highly responsive allowing you to create, deliver and measure campaigns very quickly. Talk to us about your business challenges that need rapid, targeted communication.
Website performance measurement
If you are investing in marketing your website, it is essential to ensure that you are accurately measuring the critical aspects of acquisition, engagement and conversions. This will ensure you have a clear view of the ROI that your marketing investment is delivering and drive informed decision making.
Newsgroups & Bulletin Boards & Discussion Forums
Talking to valuable communities in your niche can elevate your standing and drive masses of traffic to your site.
Keep a watchful eye on news and rumours so immediate action can be taken. Newsgroups, bulletin boards and chat rooms can make or break a business.