Copywriting is important
You might even say it’s more important now than ever before.
A few years back, all an organisation needed to do was cram the right amount of keywords into their web copy and, hey presto, Google loved them and drove punters their way. The copy might have read like computer-generated gibberish but that, sadly, was how things were.
Now, since Google’s algorithm changes, SEO has rewarded quality content instead. We’re talking about content that is targeted, compelling, relevant, entertaining and engaging – that leads visitors to interact and, best of all, heed a call to action.
A good copywriter delivers that content by interrogating your organisation, getting to the heart of your offering, then distilling that promise into elegant language that inspires punters to act.
So you can see why copywriting’s now not only important, but downright essential.
About our copywriter Paddy Magrane
Paddy is a copywriter with almost twenty years’ experience of marketing and advertising.
His words have helped to sell superyachts, homes, healthcare policies, cars, clothes, funeral plans, mattresses, holidays and much, much more. He’s also persuaded donors to give funds to Battersea Dogs Home, ChildLine, Action for Children, Farm Africa, Greenpeace, RNID, Sense, and countless other charities.
Whether it’s a newsletter, advert, brochure, flyer, website, speech, blog or tweet, Paddy will ensure your marketing goals are communicated with flair. And if you need an article penned, rest assured that, as a former journalist who’s written for the Guardian, Observer and Independent, he’s just as comfortable crafting longer pieces.
Paddy also writes fiction. His first novel, Disorder, is an Amazon psychological and political thriller bestseller, available in both Kindle and paperback format .