Google “Hummingbird” Algorithm

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Google has a new search algorithm called the “Hummingbird”. Google have said the name comes from being "precise and fast".

What is a search algorithm you may ask, so here is a quick definition:

"A search algorithm is an algorithm for finding an item with specified properties among a collection of items."

Hummingbird is a part of Google’s natural evolution away from pure search and more towards predictive intelligence and natural language processing.

Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

In other words, stuffing your webpages with SEO-friendly keywords isn’t going to cut it anymore. Or, as Google search guru Matt Cutts likes to put it, the Google of the future “is about things, not strings.”

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